Comparative Advertising
Business And Competition > Competition > Restriction on competition
Production, Technology And Research > Research and intellectual property > Research > Research method > Comparative analysis
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Trade > Marketing > Marketing > Advertising
Comparative advertising
Eurovoc reference
6134 Comparative advertising
Related concepts
Scope
Comparative advertising means any advertising which explicitly or by implication identifies a competitor or goods or services offered by a competitor.
Other Languages
- Spanish: Publicidad comparativa
- French: Publicité comparative
- German: Vergleichende Werbung
- Italian: Pubblicità comparativa
- Portuguese: Publicidade comparativa
- Polish: Reklama porównawcza
Properties and Values of Comparative advertising
- URI https://en.legalthesaurus.org/comparative-advertising/
- skos:Concept: https://en.legalthesaurus.org/comparative-advertising/
Preferred lexical labels
- skos:prefLabel: Comparative advertising (en) (USE)
- Term in other languages: see above
Generic concepts
- skos:broader: See above (GT)
- skos:hasTopConcept: See above (Areas)
Specific concepts
- skos:narrower: See the specific concepts above (ST)
Related concepts
- skos:related: see the associative relationships above (RT)
- skos:related: related (other related concepts)
Alternative lexical labels
- skos:altLabel: see the alternative concepts above (UF)
- skos:altLabel: synonym (S)
- skos:altLabel: look up Comparative advertising abbreviations and acronyms (A)
Documentation notes
- skos:scopeNote: this concept on Comparative advertising defines the activities of Comparative advertising (en)
- skos:editorialNote: Editorial Note on Comparative advertising (EN)
- skos:notation: Notation on Comparative advertising: see reference Eurovoc (N)
- skos:definition: Comparative advertising definition:
- skos:example: example of Comparative advertising usage:
Thematic indexing
- dct:subject: https://lawin.org/comparative-advertising/
- Definitions: See the meaning(s) of Comparative advertising
- Search the digital platform (S)
Other general information
[rtbs name=”thesaurus-lawi”][rtbs name=”microthesauri”][rtbs name=”skos”][rtbs name=”thesaurus-eurovoc”]
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