Comparative Advertising

Business And Competition > Competition > Restriction on competition
Production, Technology And Research > Research and intellectual property > Research > Research method > Comparative analysis
Business And Competition > Competition > Competition policy > Competition
Trade > Marketing > Marketing > Advertising

Comparative advertising

Eurovoc reference

6134 Comparative advertising

Related concepts

• Comparative analysis
• Competition
• International competition
• Advertising
• Unsolicited electronic advertising
• Advertising budget
• Impact of advertising

Scope

Comparative advertising means any advertising which explicitly or by implication identifies a competitor or goods or services offered by a competitor.

Other Languages

• Spanish: Publicidad comparativa
• French: Publicité comparative
• German: Vergleichende Werbung
• Italian: Pubblicità comparativa
• Portuguese: Publicidade comparativa
• Polish: Reklama porównawcza

Properties and Values of Comparative advertising

• URI https://en.legalthesaurus.org/comparative-advertising/
• skos:Concept: https://en.legalthesaurus.org/comparative-advertising/

Preferred lexical labels

• skos:prefLabel: Comparative advertising (en) (USE)
• Term in other languages: see above

Generic concepts

• skos:broader: See above (GT)
• skos:hasTopConcept: See above (Areas)

Specific concepts

• skos:narrower: See the specific concepts above (ST)

Related concepts

• skos:related: see the associative relationships above (RT)
• skos:related: related (other related concepts)

Alternative lexical labels

• skos:altLabel: see the alternative concepts above (UF)
• skos:altLabel: synonym (S)
• skos:altLabel: look up Comparative advertising abbreviations and acronyms (A)

Documentation notes

• skos:scopeNote: this concept on Comparative advertising defines the activities of Comparative advertising (en)
• skos:editorialNote: Editorial Note on Comparative advertising (EN)
• skos:notation: Notation on Comparative advertising: see reference Eurovoc (N)
• skos:definition: Comparative advertising definition:
• skos:example: example of Comparative advertising usage:

Thematic indexing

• dct:subject: https://lawin.org/comparative-advertising/
• Definitions: See the meaning(s) of Comparative advertising
• Search the digital platform (S)

Other general information

[rtbs name=”thesaurus-lawi”][rtbs name=”microthesauri”][rtbs name=”skos”][rtbs name=”thesaurus-eurovoc”]